Content Policy & Copyright - What Each Model Allows

Last updated: April 9, 2026

Different image and video generation models on Scenario are provided by different third-party companies: Google, ByteDance, OpenAI, Black Forest Labs, and others. Each provider enforces its own content policy independently. Scenario does not control these restrictions and has no visibility into why a specific prompt was rejected.

This article explains what to expect from each model family and how to work effectively within these constraints.


1. Why Prompts Get Blocked

When a generation is rejected due to content policy, you will typically see one of the following: a Content policy violation error message, a copyright warning before or after generation, or a silent failure with no output returned (in which case credits are typically returned).

Blocks can be triggered by the prompt text, the reference image, or a combination of both. The most common triggers are:

  • Named copyrighted characters (Marvel, DC, Nintendo, Disney IPs)

  • Real people's names and likenesses

  • Trademarked brand names and logos

  • Graphic violence or adult content

  • Certain political figures or sensitive topics


2. Content Policy by Model Family

  • Gemini and Imagen (Google)
    Most restrictive on the platform. Blocks many brand and character references even when used stylistically. Strict on real people and graphic content.

  • Veo (Google)
    Same restrictions as Gemini and Imagen. Video generation adds extra scrutiny on motion involving real-world IPs.

  • Seedream and Dreamina (ByteDance)
    Moderate restrictions. More lenient than Google-family models but still blocks many Western IPs. More flexible with anime and game art styles.

  • GPT Image (OpenAI)
    Very strict on real people, more flexible on fictional characters. Moderate on violence and graphic content.

  • Flux 2 (Black Forest Labs)
    Lighter default filtering on Scenario. Open-source model with the most permissive defaults among major image models on the platform.

  • Ideogram
    Moderate across all categories. Strong text rendering capabilities. Content policy is applied at generation time.

  • Recraft
    Generally permissive. Best suited for stylistic and vector work. Most lenient model for copyright characters and real people among all models on Scenario.

  • Hunyuan Image (Tencent)
    Moderate restrictions. More flexible with anime and game-style art than Western photorealistic styles.

  • Kling and Wan (Kuaishou)
    Moderate restrictions on video generation. Policies are applied per frame.

These assessments are based on observed behavior across Scenario's customer base and are subject to change as providers update their own policies without notice.


Working with Your Own Licensed IP

If you are a game studio or IP holder generating content based on your own characters and brands, you may still encounter false positives - especially with Google-family models, which use automated content classifiers that cannot distinguish between your licensed IP and an infringing use.

  • Describe visually, do not name. Instead of referencing the IP name directly, describe the character's visual traits - colors, silhouette, costume details, art style. This bypasses most name-based filters.

  • Use Flux 2 or Recraft for initial concept generation where visual accuracy matters more than photorealism.

  • Reserve Gemini and Imagen for environments and backgrounds where IP-specific characters are not in frame.

  • Use reference images via ControlNet or image-to-image to guide output without relying on named prompts.

  • Enterprise accounts: If you are consistently hitting false positives on your own licensed content, contact your Scenario account manager. There are escalation paths available for verified IP holders.


These are two distinct situations:

  • A Content Policy Block means the generation was rejected before or during processing. No output is returned and credits are typically refunded. You will see an error message in the interface.

  • A Copyright Warning means the generation completed and an output was returned, but the model's provider flagged it as potentially containing copyrighted elements. The warning is informational — it does not mean Scenario or the provider is taking any action. It is a signal to review the output carefully before any commercial use.


What Scenario Controls vs. What Providers Control

Content policy rules are set entirely by each model's provider — Scenario has no ability to override a specific block. If you believe a prompt was incorrectly flagged, contact Scenario support and the team can escalate the case to the provider on your behalf. Scenario controls which models are available on the platform and can remove a model if its policy becomes too restrictive for customer use cases.


Still Getting Blocked?

Use the Ask the Scenario AI Bot for real-time prompt rewording suggestions. Enterprise customers can raise persistent false positives with their account manager. For detailed specs on each model family, see Third-Party Image Models on Scenario.